Today Roy Morgan Readership figures show that when print readership and online readership numbers are combined Australian newspapers reach record highs.
Most interestingly Fairfax’s Australian Financial Review went up from 69,000 to 608,000 in a ten-year period – huge. The figures also demonstrated how interstate audiences were growing for localised newspapers online.
The data appears to indicate that the shift to digital news platforms is allowing for a broadening of access to news information – but what will happen once people are asked to pay for it?
That seems to be the confounding question – monetizing online news readership.
Great news, but I should point out a previous post I wrote on how older generations are not engaging with online news platforms and are losing their connection to the political and democratic processes through the demise of newspapers.