Legendary magazine maven Ita Buttrose was the ultimate optimist when interviewed by AdNews this week. After accepting her induction into the Australian Magazine Awards Hall of Fame she energetically claimed that print magazines still offer young journalists a “wonderful future.”
Buttrose doesn’t doubt the future of digital media though, during her acceptance speech she championed the exciting publishing opportunities the new medium holds. She’s not convinced the printing presses are coming to an imminent and permanent halt and says that a lack of positive affirmation is allowing negativity to overwhelm the industry.
“I do not think print is going to disappear overnight,” said Buttrose mentioning that some magazines are actually growing in sales.
“We’ve allowed our industry to be talked down and no one has come out and defended it.” Buttrose argued that the negativity surrounding newspapers has swallowed print magazines.
According to Buttrose the bond between women and their magazines are still strong, she even quoted Franklin D. Roosevelt! “The only thing we have to fear is fear itself”
But can meditating on positive print mag mantras save the industry?